Corey Smith - Stop Selling Embrace a Consultative Sales Approach

Corey Smith - Stop Selling: Embrace a Consultative Sales Approach

In this illuminating episode, Marketing Strategist & HubSpot Consultant at Smithworks Corey Smith shares his transformative philosophy on sales: stop selling and start consulting. Drawing from his 17+ years of experience as a business owner and agency founder, Corey reveals how shifting from transactional selling to building genuine consultative relationships has dramatically improved client satisfaction and retention. His refreshingly honest approach prioritizes solving client problems over hitting sales quotas, creating reciprocal relationships built on trust and transparency.

What You'll Learn:

• Why a consultative approach delivers better long-term results than traditional selling techniques
• How to develop a genuine servant mentality that puts client needs first
• Practical strategies for understanding client problems and timelines without defaulting to "selling mode"
• The surprising business benefits of being willing to say "this isn't the right fit" or "you don't need this right now"

Key Takeaways:

Corey's journey has shaped his client-first philosophy. By approaching each interaction with genuine curiosity about client problems and being honest about what solutions make sense (even if it means delaying a sale), he builds the kind of trust that turns into long-term relationships. His vivid examples—from a used car dealership that dramatically exceeded his trade-in expectations to an eccentric inventor client who appeared on a video call with egg yolk eyes—demonstrate how authenticity and service lead to unexpected business opportunities.

"When we try and convince someone that we're the right fit just because we need the sale, we fall into this mode of sales or nothing. Then we end up having a bad relationship. The client ends up not being happy." - Corey Smith

This episode is essential listening for sales professionals, business owners, and entrepreneurs who want to transform their approach to client relationships. Whether you're struggling with high-pressure sales tactics or looking to build more authentic business connections, Corey's practical wisdom will help you develop a consultative approach that benefits both you and your clients.

 

Connect with Corey: https://www.linkedin.com/in/coreyasmith/
Book time with him: https://smithworkslab.com/meeting